Digital excellence for professional styling without boundaries!

The perfect combination of “classic” design and Parlux ETHOS® digital technological innovation, offers exceptional performance and reliability that improve professionals’ daily work and user experience. The professional digital motor and high quality construction guarantee lightness, power and sturdiness, maintaining the heritage and values that have distinguished the Parlux brand for over 40 years.

Sensational patented “STC - Special Twisting Cable”
Thanks to the patented system STC – Special Twisting Cable, the hairdryer cable spins endlessly together with you, without ever getting tangled, ensuring better handling and durability over time. 

Choose from 9 combinations
With 3 airflow levels and 3 different temperatures, you can choose from 9 combinations. Thanks to the ideal professional power of 2,100 watts combined with optimized temperatures you can achieve any desired effect on the hair. Furthermore, the hairdryer memorizes the last combination used simplifying your work.

Professional power
Thanks to its professional digital technology, Parlux ETHOS® offers an ideal power output of 2,100 Watts which, combined with optimized temperatures, ensures fast and flawless drying in just a few steps, turning every styling moment into a unique experience.

HFS – Hair Free System
The newly designed patented filter traps more hair and dirt keeping its power completely unaltered.  Fast and easy to clean.

• Long life digital motor
• Power: 2,100 Watts
• Instant Cold: Shot Button
• Digital switches
• Patented twisting 10ft cable
• Air ionizer technology
• 3 Speeds - 3 Temperatures
• HFS – Hair Free System
• Lightweight & well balanced
• Anti-Heating front body
• Included Attachments: MagicSense Diffuser & 2 nozzles
• Made in Italy