- New and improved, use in place of Activating lotion for slightly more intense shade results
- Delivers optimal gray blending
- Mix 1 part Demi-Permanent Color with 2 parts 10 Volume Developer and apply with bowl and brush or bottle
- Formulated to help color penetrate deep into the hair for rich, multidimensional results
- Creamy consistency with no fragrance
- Free of animal-derived ingredients