Reinvent your appointment book with Rusk in 10 permanent creme color!  This new hair color line offers 100% total grey coverage and rich, dimensional color with superior shine and condition that lasts - IN HALF THE TIME! With just ten minutes processing time, it is perfect for clients on-the-go, as a touch-up service, or a suggested add-on service. Especially today, Rusk in 10 is the perfect way to continue coloring clients who might be cautious about spending too much time in your chair, or clients who would otherwise resort to at-home color. It strengthens and protects the hair throughout the coloring process, has advanced micro pigments for natural looking tones and can be used on all hair types. Perfect performance and profitability make Rusk in 10 a perfect 10! 

Why Rusk In 10 Hair Color?

-It's ideal for a booth/suite renter
With Rusk in 10 hair color, you can carry less inventory with 15 customizable shades. One color line works for clients looking for 100% grey coverage, a quick touch-up and as an add-on service.

-Men's service
Create a dedicated men's service menu that includes Rusk in 10. The 10-minute processing time appeals to a male clients who might be used to quicker salon visits. Also, when hair color is positioned as "easy grey coverage" or a "simple touch-up", it might be less intimidating.

-Capture the at-home box color user
For your clients who shy away from color services in the salon, Rusk in 10 is the perfect upsell for those already sitting in your chair. Why not add on a quick root touch-up if it only takes 10 minutes to process? Once they see the beautiful end results (and realize they do not have to deal with messy application on their own or inconsistent color), you could have a client that now needs your color expertise on a regular basis.

-Time = Money
The faster a service is, the more clients you can book in a day. The experts at Rusk say that cutting a typical appointment time in half by using Rusk in 10 will allow you to schedule twice as many clients! With an average $60 service price for a root touch-up, imagine how much more you could make! Also, Rusk in 10 is approximately 58% less cost per ounce than the leading competitors. So, a more economical hair color + faster processing time = increased salon profits!

RUSK IN 10 FEATURES & BENEFITS

• 10-minute processing time
• Micro Pigment Technology
• Low ammonia
•  Vegan & cruelty-free
• Standard mixing ratio: 1:2
• Uses a dedicated 20-volume developer
• Choice of application tools - bowl/brush or applicator bottle
• No heat needed