Jel Fx™ Firm Hold Styling Gel is a nongreasy forming gel that defines, directs, shapes and slicks. Adds texture and hold. Hair brushes easily and springs back, full-bodied and touchable. Contains hydrolyzed silk combined with naturally derived ingredients for molding and smoothing. Great for wet looks. Brushes through without flaking.

WHO IS IT FOR? All hair types, but it is particularly good for male clients.

WHAT DOES IT DO? It holds and controls. Can be used for slicking, molding, or blow-drying without fear of flaking.

HOW DO YOU USE IT? Use a small amount, work into damp hair, and style as usual.