Pure™ Shampoo awakens the senses and acts as an energy booster for depressed color. Highlights and permanent or temporary color-treated hair can change over time – Pure™ helps keep color bold, rich and vibrant.

WHO IS IT FOR? Anyone with permanent or temporary color-treated hair or highlights.

WHAT DOES IT DO? Keeps color and highlights bold, rich and vibrant.

HOW DO YOU USE IT? Use daily or as needed. Apply to wet hair and massage thoroughly. Rinse and repeat if desired.