*Color Charm Gel Color has been discontinued and is no longer in production - supply is limited and will not be replenished
**Consider Color Charm Permanent Cream Color as a viable alternative

Wella Color Charm Permanent Gel Haircolor provides excellent gray coverage and colors even the most resistant hair. Long lasting, brilliant color results. Very predictable, the color you want is always the color you get.

• Long-lasting, fade resistant results
• Excellent gray coverage
• Results are true to tone

A very economical 1:2 mix ratio. Each tube makes 6 oz. of haircolor which is enough color for long, thick hair. Up to two retouch applications in each tube and up to 50% more color than its closest competitor.