The below comes from Luigi Cappello, Chief Commercial Officer, NA.
Due to recent economic volatility, we have had to review and
adjust our prices to continue providing you with the high-quality products you
expect from us. We are writing to inform you of an upcoming change to our
pricing structure that will take effect on all purchase orders confirmed to
ship on or after August 1, 2025.
Helen of Troy is taking a measured approach to price
increases, by applying a full brand lens across multiple items while working to
diversify our supply chain. Despite price increases and a number of other
mitigation actions we are taking, we believe Helen of Troy’s profitability will
still be impacted. That said, the Company is willing to absorb that impact so
that pricing does not exceed what we believe the market can bear.
We will continue to evaluate our pricing strategy over time and adjust as needed. I thank you in advance and continue to value our partnership. If you have any questions, please reach out to your respective sales manager.
